Etsy Search Analytics Analyst — Data Diagnosis for Established Shop (No SEO Rewriting)

About the shop:

I run an established Etsy shop (Star Seller, tens of thousands of sales) specializing in custom party and event products. I've recently completed a partial SEO update on top selling items — titles, tags, and descriptions are done. What I need now is someone who can tell me what my data says is working and what isn't.

What you'll do:

• Analyze exported Etsy Search Analytics data (query-level impressions, clicks, and positions) alongside shop stats and ad performance data

• Identify high-impression / low-click queries and diagnose the likely cause (thumbnail, price positioning, title relevance, competition)

• Assess listing-level CTR and conversion gaps across the funnel: impressions → clicks → favorites → sales

• Evaluate whether Etsy Ads spend is cannibalizing organic placement or genuinely incremental

• Deliver a prioritized findings report with specific, testable hypotheses (e.g., "Listing X ranks well for query Y but underperforms on CTR — test a new primary photo")

What you will NOT do:

• Rewrite titles, tags, or descriptions — that work is complete

• Run my shop through eRank/Marmalead and hand me a keyword list — this engagement is about first-party data those tools can't see

Required skills:

• Strong spreadsheet/data analysis skills (pivot tables minimum; bonus for Python/R or Looker Studio dashboards)

• Fluency with funnel metrics and conversion analysis

• Direct experience with Etsy or Amazon seller dashboards and search performance data

• Ability to clearly explain your methodology and reasoning — I want to understand the "why," not just get a list of to-dos

Nice to have:

• Paid search / Etsy Ads analysis experience (organic vs. paid interplay)

• Prior work with handmade/custom product categories

Deliverable:

A written findings report (doc or slide format) with prioritized recommendations and the data behind each one, plus a 30–45 min call to walk through it.

Engagement type:

Fixed-price audit project to start. Strong potential for recurring quarterly analysis if the first engagement goes well.

To apply, please include:

1. A brief description of a similar marketplace data analysis you've done and what it uncovered

2. Your process: what would you look at first in my Search Analytics export, and why?

3. One example (anonymized is fine) of a report or analysis you've delivered

Applications that don't answer question #2 will not be considered.